RESEARCH ASSOCIATIONS
www.ama.org - AMA: American Marketing Association. The AMA has more than 45,000
worldwide members in 92 countries and 500 chapters throughout North America. Founded
in 1937 as a professional non-profit organization for marketers, the purpose of the AMA is
to promote education and assist in personal and professional career development among
marketing professionals, and to advance the science and ethical practice of marketing
disciplines.
www.amstat.org - ASA: American Statistical Association. Founded in 1839 to foster
excellence in the use and application of statistics to the biological, physical, social and
economic sciences. ASA promotes statistical practice, applications, and research; publishes
statistical journals; improves statistical education and works to advance the statistics
profession.
www.casro.org - CASRO: Council of American Survey Research Organizations. The Council
of American Survey Research Organizations (CASRO) is the trade association of survey
research businesses, representing nearly 200 companies and research operations in the
United States, Canada, and Mexico.
www.esomar.org - ESOMAR: European Society for Opinion and Marketing Research.
A society of over 3,300 individual members in 82 countries. Membership is open to all
persons who are actively involved in, or concerned with, the science of marketing,
and market and opinion research.
www.mra-net.org - MRA: Marketing Research Association. The US-based MRA promotes
excellence in the opinion and marketing research industry by providing members with a
variety of opportunities for advancing and expanding their marketing research and related
business skills. It acts as an advocate with appropriate government entities, other
associations, and the public.
www.hbanet.org - The Healthcare Businesswomen's Association is the premier catalyst for
the leadership development of women in healthcare worldwide.
www.pmrg.org - Pharmaceutical Marketing Research Group. An independent, voluntary,
non-profit association whose purpose is to stimulate improvement of marketing research
and its utilization.
www.qrca.org - QRCA: Qualitative Research Consultants Association. The association of
US practitioners who specialize in qualitative research, such as moderators and analysts
of focus groups and individual depth interviews.
PUBLICATIONS AND INFORMATION SOURCES
www.adage.com - Advertising Age. AdAge.com is the Web site of Advertising Age, the
73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications
Inc.
www.adweek.com - Adweek Online. Edited for ad agency executives, ADWEEK has the
inside stories on: creativity, client/agency relationships, successful global advertising
strategies.
www.brandweek.com - Brandweek. The only weekly editorial exclusively for America's
top brand marketing executives.
www.cdc.gov - Centers for Disease Control and Prevention.
www.census.gov - US Census Bureau. Official website of the US Census Bureau.
www.pbirg.com - The Pharmaceutical Business Intelligence and Research Group. PBIRG is
a non-profit association dedicated to the advancement of global healthcare marketing
research, business intelligence, and strategic planning in theory and practice.
www.fda.gov - The Food and Drug Administration. One of the nation's oldest and most
respected consumer protection agencies. The FDA's mission is to promote and protect the
public health by helping safe and effective products reach the market in a timely way, and
monitoring products for continued safety after they are in use.
www.pharmalive.com - PharmaLive. Pharmaceutical industry news.
www.pharmexec.com - PharmExec. The Industry's Marketplace of Professional Services.
A Pharmaceutical Resource Guide On-line.
www.quirks.com - Quirk's Marketing Research Review. Dedicated to providing practical
applications in marketing research. Site includes the SourceBook, a searchable directory
of research firms.
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