Alison Rose-Ped, President and Founder
Alison Rose-Ped, President of Empirica, has over 20 years of
experience in the healthcare industry. Alison founded Empirica
in the spring of 1998. Her inspiration for the company was
based on her passion for the sciences, interest in new product
development, and belief that knowledge of the marketplace
is essential when developing and marketing new products.
Prior to founding Empirica, Alison was senior vice president of
MedSearch. Before MedSearch, Alison held a variety of
positions with Syntex Corporation. Her responsibilities
included management of product development teams, marketing
research for new products, forecasting of new products and
line extensions, strategic planning for several therapeutic
areas, and sales. Alison has in-depth knowledge of many
therapeutic areas, such as allergy & immunology, cardiovascular
disease, infectious disease, neurology, ophthalmology,
oncology and pain management.
Alison has a special interest in working with patients and has
several publications focusing on patients' experiences while
undergoing treatment for cancer. These publications are
available in full on the publications page.
Alison graduated from the University of Oregon with two
degrees, a BS in Biology and a BS in Business Administration,
and is a member of several professional organizations.
Alison has served and held leadership positions on the board
of trustees for the French American International School.
Additionally, she was a member of the founding board of trustees
for the Internationally High School of Portland.